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The desperate need for environmental awareness followed by an optimistic initiative towards positive growth is what contributed to the birth of Anahata. We strive to join hands with mother nature and live up to our promise of “meeting the needs of today without compromising the needs of tomorrow”. This commitment of giving back to our environment works in line with the 17 sustainable development goals established by the UN. These goals are designed to make conscious efforts in highlighting the need for urgent action in the protection of the planet and its people. Inappropriate use of fossil fuels and non-renewable resources, inefficient business practices and the focus on profit making strategies rather than corporate social responsibilities, are major factors that gave rise to the establishment of “responsible consumption and production” as one of the UN development goals’ core agendas. Anahata, with its core value strongly focused on the promotion and implementation of sustainability, has taken several conscious measures to operate commercially but with a need for change at the core. Here are some of the steps taken up by us to combat the harmful impacts of un sustainability
1 We source our resources and raw materials from marginalized farmers, workers and families who earn their daily bread using the limited income they earn from subsistence and small-scale farming. These employment opportunities provided to the farmers combined with the eliminated costs of middlemen aids in financially sustaining their families and prevent the brunt of expensive unpaid loans. Further, we make it a point to source and employ workers from the domestic market which benefits the local community by job creation and disposable income.
2 The food products developed by Anahata such as pure cow ghee and honey, indulge in no forms of animal cruelty or abuse as we strive to acknowledge and appreciate the presence of animal biorights and recognize the possible detrimental impacts on the livestock of any ill-treatment. Our ghee is processed in a “gau shaala” where the cows are protected from any unnatural hormonal injections or separation of the mother cow from her calf. Our honey comes from natural habitats, like the dang forest in Gujarat, and after the honey is sourced, the beehives are left intact. Along with this we support and implement organic farming; a healthier and more labour-intensive method which once again contributes to job creation and employment openings.
3 Reuse, reduce and recycle is the key mantra we tend to live by and uphold by taking into consideration the two crucial aspects in the production process of our eco-friendly goods. Product, one of the most important Ps in the marketing mix, tends to encapsulate sustainability in various forms. From the packaging to its manufacture, we try to employ a 360 degree approach by minimizing unviable exercises such as the use of plastic. Almost 85% of our packaging is sustainable which utilizes recyclable materials such as glass, for the product containers. The plastic packaging we do use is entirely recyclable. Another practice we choose to regularly implement is the process of lean production which strives to reduce excessive wastage by avoiding the unfeasible overconsumption cycle. Our goods are thus made in small batches which are often restocked when demands escalate.
4 Lastly we believe in change as a whole and not the extent and magnitude at which it occurs. On a small scale we thus have tied up and connected with fellow sustainable platforms such as Brown Living, a platform for eco-friendly brands in India, which operates with social and environmental responsibilities at its core. However, our long-term vision statement encourages reinvestment of revenue and profits from the business for further growth towards sustainable farming in India and the gradual advance of social enterprises as agents of positive societal and environmental change.
Sustainability isn’t just a choice, it is a necessary choice. Fighting the depletion of the planet is not only a fight to save mother nature, she will recover with or without us. It is a fight to save ourselves, and our future generations. Join us.
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